Websites for sports academies and coaching businesses
M1 Studio builds websites for sports academies and coaching businesses that make course routes, term dates and holiday camps clear to parents and players. Enquiring or enrolling is easy from a phone.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
- For
- Sports academies
- Fixes from
- £800, no VAT
- Problem pages
- 2
- Group
- Sport
What gets in the way for sports academies.
- Course routes that confuse
- Academy programmes, weekly sessions, one-to-ones and camps each suit different players. If the routes aren’t laid out clearly, parents ring to ask or give up.
- Enrolment bunched before each term
- Enquiries pile up before each term and school holiday. Handling them one by one by phone and message takes time you’d rather spend coaching.
- Holiday camps announced too late
- Parents plan school holidays early. A camps page with dates and online booking gives them time to plan around you.
- Parents want coach and safeguarding details
- Parents want to see coaches’ qualifications, DBS checks and your safeguarding policy before handing over their child.
How your customers choose.
Parents are often the ones searching, looking for coaching, a holiday camp or an academy route for a child who’s keen on a sport. Older players and adults may search for themselves. They want to know the age groups, what each course or pathway involves, term dates, prices, where sessions happen and who the coaches are. They compare a few options, ask other parents, and pick the one that’s clearest and easiest to enrol with.
Problems, answered for sports academies.
What fits sports academies.
Fixed prices, or a fixed quote before any work starts. No VAT is charged.
- Foundation Build from £3,500
A site that sets out each course route, age group and term date clearly, with an easy way to enquire.
Show up locally, look the part.
- Online Booking & Deposits £1,800
Parents book holiday camps and term places online and pay up front, with reminders before sessions start.
Bookings taken online, with a deposit paid up front.
- Enquiry Quiz £1,800
A few questions about the player’s age, level and goals that point parents to the right course route.
A short quiz that gives visitors an answer, and gives you their details.
- Missed-Call Rescue £800
Calls missed while you’re on the pitch or court get a text back, and every enquiry goes into one list.
Missed calls get a text back, automatically.
Work in this industry.
Serious Sports Training Academy (SSTA)
A new website that makes the course routes clear and easy to enquire about.
Live website for Serious Sports Training Academy (SSTA) (opens in a new tab)Before you decide.
Something else? Ask Sammy on WhatsApp.
What should a sports academy website include?
Each course route with its age group, level and where it leads; term dates and prices; holiday camps with dates; where sessions happen; coach profiles and your safeguarding information; and a clear way to enquire or enrol from a phone.
Can parents enrol and pay online?
Yes. Holiday camps and term places can be booked and paid for on your website, with reminders going out before sessions. See Online Booking & Deposits, or the Scale Build if you need a booking system built around your academy.
Also useful.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
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