Websites and class booking for yoga and pilates studios
M1 Studio builds websites for yoga and pilates studios with a class timetable people can book from, a clear intro offer for newcomers and reminders before every class. It works alongside booking tools like Momence, Mindbody or TeamUp rather than replacing them.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
- For
- Yoga and pilates studios
- Fixes from
- £800, no VAT
- Problem pages
- 0
- Group
- Fitness
What gets in the way for yoga and pilates studios.
- The timetable lives on Instagram stories
- The week’s classes go out as a story and vanish after a day. Newcomers can’t find what’s on, and regulars message to check times you’ve already posted.
- Late cancellations on small classes
- With a handful of reformers or a room of mats, one no-show is a space someone on the waiting list would have taken. Payment at booking and a clear cancellation window make people think twice.
- Intro offers that don’t turn into members
- Newcomers use the intro offer, enjoy it and then drift off. A message after their first class, with the class pass or membership that suits them, gives them a next step.
- Renewals that lapse quietly
- Class passes run out and memberships end without a reminder. People mean to renew and don’t, and you only notice when the room feels quieter.
How your customers choose.
People find a studio by searching “yoga near me” or “reformer pilates” and the town, or through a friend who already goes. They look at the class timetable, the styles and levels, the price of a single class against a class pass or membership, and whether there’s an intro offer for newcomers. Some care about teachers’ training, for example whether they trained with the British Wheel of Yoga, or are registered with Yoga Alliance or Yoga Alliance Professionals. Most want to book on their phone in a few taps, often the evening before. Classes are small, with a set number of mats or reformers, so every empty space shows.
Problems, answered for yoga and pilates studios.
What fits yoga and pilates studios.
Fixed prices, or a fixed quote before any work starts. No VAT is charged.
- Online Booking & Deposits £1,800
Classes booked and paid for on your website, with reminders before each class and your cancellation window shown at booking.
Bookings taken online, with a deposit paid up front.
- Foundation Build from £3,500
A calm, clear site with your timetable built in, your teachers, styles and levels explained, and the intro offer easy to find.
Show up locally, look the part.
- Enquiry Quiz £1,800
A few questions about experience, goals and preferred times that point newcomers to the right class, so their first visit isn’t at the wrong level.
A short quiz that gives visitors an answer, and gives you their details.
- Missed-Call Rescue £800
Calls missed while you’re teaching get a text back, and reminders go out before passes and memberships run out.
Missed calls get a text back, automatically.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Will a new website work with my booking software?
Usually, yes. Tools like Momence, Mindbody and TeamUp offer a timetable widget or a booking link that sits on your website, so classes, passes and memberships stay in one place. Sammy checks what your tool supports before the build. If you don’t have a booking tool yet, Online Booking & Deposits sets one up.
How do I cut no-shows on small classes?
Take payment when people book, send a reminder the day before and set a cancellation window that releases the space to your waiting list. To see what empty mats or reformers add up to over a year, try the session no-show cost calculator.
How should a studio get ready for January?
January brings people who’ve decided to start. Get your timetable and intro offer on the website before Christmas, make sure booking works on a phone, and plan a message for newcomers after their first class. The January intake checklist goes through it step by step.
Also useful.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
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