Websites for gyms and fitness studios
M1 Studio builds websites for gyms and fitness studios with clear membership options, trial passes people can claim from their phone, and follow-up for the enquiries that arrive after you’ve closed. It works alongside class booking software like Glofox or TeamUp rather than replacing it.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
- For
- Gyms and fitness studios
- Fixes from
- £800, no VAT
- Problem pages
- 4
- Group
- Fitness
What gets in the way for gyms and fitness studios.
- Enquiries arrive after the desk closes
- People think about joining in the evening. If a question about prices or classes waits until the next day, they may have signed up down the road.
- Membership options that confuse
- Several tiers, joining fees and contract lengths on a PDF price list make people give up. Clear membership options with one-tap contact help people choose.
- The January rush and what follows
- New members arrive in January, and many stop coming by spring. Follow-up and reminders help you stay in touch with new starters while they settle in.
- Booking software that doesn’t match the website
- Your classes live in Glofox, TeamUp or a similar tool, but the website shows an old timetable. Linking the two properly means people see what’s on and can book it.
How your customers choose.
People looking for a gym search “gym near me” or the town name, then compare a few on distance, price, opening hours and photos of the equipment and space. Plenty of them look in the evening, after work, and enquire when nobody is on the desk. Many want to try before they commit, so a trial pass or a first class is often what gets them through the door. January brings a wave of new starters.
Problems, answered for gyms and fitness studios.
What fits gyms and fitness studios.
Fixed prices, or a fixed quote before any work starts. No VAT is charged.
- Website Chat Assistant £1,800
Answers evening questions about memberships, prices and classes, then passes people to your team on WhatsApp when they want to join.
Questions answered day and night, then passed to you on WhatsApp.
- Foundation Build from £3,500
A bold, fast site with clear membership options, a trial pass page and one-tap contact.
Show up locally, look the part.
- Missed-Call Rescue £800
Calls missed on the gym floor get a text back, and new members get reminders and review requests.
Missed calls get a text back, automatically.
- Growth Plan £1,000 a month
Keeps your follow-up running each month and adds regular Instagram posts, which suits a gym’s steady stream of classes and events.
Keep enquiries turning into bookings.
Work in this industry.
VK Gym Total Fitness
A bold, fast website for a local gym, with clear memberships and one-tap contact.
Live website for VK Gym Total Fitness (opens in a new tab)Before you decide.
Something else? Ask Sammy on WhatsApp.
Will a new website work with Glofox or TeamUp?
Usually, yes. Tools like these offer booking widgets or links that sit on your website, so your timetable and memberships stay in one place. Sammy checks what your tool supports before the build.
Should a gym show prices on its website?
Yes, where you can. People compare gyms on price, and hiding it means they ring a rival who shows theirs. If prices vary, show a starting price and what each membership includes.
Can you set up a trial pass page?
Yes: a page where someone claims a trial pass or a first class, with their details going straight to you and a follow-up message afterwards. You set the terms of the pass, and they’re stated clearly on the page. See the Foundation Build.
Also useful.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
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