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Is your business ready for January’s new starters?

A checklist to work through in November and December, so people who decide to start in January can find you, book on their phone and still be coming in March. Tick things off on screen, print it, or have it emailed to you.

By Sammy Morgan, who runs M1 Studio in Chichester. Updated .

Start the checklist Ask Sammy (opens WhatsApp)
Sections
5
Things to tick off
25
Best started
November
Works for
Sessions, classes and courses

The checklist.

Tick things off as you go. Your ticks are saved on this device only, and nothing is sent anywhere.

0 of 25 done

Email it to me

For sport, fitness and training businesses that sell sessions, classes, memberships or courses. Work through it in November and December, so people who decide to start in January can find you, book on their phone and are still coming in March.

Your January offer and prices

Timetable and booking

Reminders, cancellations and missed calls

Your Google profile

First visits, and keeping starters past February

M1 Studio, m1studio.co.uk. January Intake Checklist, jic-v1.

If you’d rather it was done for you.

Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.

  • Online Booking & Deposits £1,800

    Your January timetable bookable and paid for on your website, with reminders before each session and your cancellation rule shown at booking. £1,800 fixed; the booking tool and card fees are paid by you.

    Bookings taken online, with a deposit paid up front.

  • Local Search Fix £800

    Your Google profile brought up to date with your services, times, photos and a way to ask for reviews. £800 fixed.

    Look right when locals search for what you do.

  • Missed-Call Rescue £800

    A text back with your booking link for every call you miss while you’re coaching or teaching, which matters most in a busy January.

    Missed calls get a text back, automatically.

Before you decide.

Something else? Ask Sammy on WhatsApp.

When should I start on this?

November is a good time. Most of the list takes an evening or two, and a few items, such as Google photos and reviews, are better done before the Christmas break than in the first week of January.

Does it work for a September intake too?

Yes. Course providers, clubs and coaches with a September start can use the same list. Swap the dates and start in July.

Do I need new software for any of this?

Not usually. Most booking systems already send reminders and take deposits; they just need switching on and testing. The online booking cost guide covers what to look for if you don’t have one yet.

What happens to my details if I ask for it by email?

Sammy uses them to send you the checklist. You won’t be added to a mailing list. The privacy notice has the details.

Read next.

Know what to fix. Then decide.

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