Get my Blueprint

Know why customers aren’t buying, and what to fix first.

A written diagnosis of your website, Google profile, reviews and follow-up, from Sammy Morgan. Yours within 5 working days of your answers, then walked through on a 30-minute call.

Get my Blueprint WhatsApp Sammy

£200, no VAT. You see the key terms before you pay.

M1 Studio guide

Answers from Sammy’s real prices

Hi, I’m M1’s guide. Tell me what your business does and what you’d like more of, and I’ll point you to the right first step. Or pick one below.

Please don’t share payment or sensitive details here. Privacy notice (opens in a new tab)

Ask it anything about the Blueprint, prices or our work. It’s the same BrandUI widget M1 builds for clients.

Recent clients. See the work

You’re not short of effort. Enquiries are leaking.

Most small businesses lose customers at a few predictable points. The hard part is knowing which one costs you most, so the time and money don’t go on the wrong fix.

Where it usually happens

  • They can’t find you

    A thin Google profile or old reviews send people to a competitor before they see your site.

  • They don’t trust you yet

    The site doesn’t say who you help or show proof, so visitors leave without a word.

  • It’s hard to get in touch

    No one-tap call or WhatsApp on a phone, or a form that asks too much.

  • Nobody follows up

    Missed calls and quotes go cold while you’re busy doing the actual work.

What the Blueprint finds.

Six parts, all written around your business. Sammy finds the real bottleneck (often not the one you’d guess) and puts the fixes in order, so you know what to do first and what to skip.

  • The Bottleneck Diagnosis

    What’s working, what isn’t, and the real reason customers aren’t buying (often not the one you’d guess).

  • Your Goal in Numbers

    Where you want to be and by when, worked backwards into the enquiries and sales it takes.

  • The Fix-First Route

    What to do, in what order, and why: your website, Google profile, reviews, follow-up, ads or software. Only what fits your business.

  • The Cost and Effort Map

    Rough costs, time and tools for each step, so you can plan and budget.

  • This Week’s Quick Wins

    3 to 5 things you can do this week, with no spend.

  • Your Three Options

    Do it yourself, do it with our help, or have us do it for you. The choice is yours.

See what’s inside
Illustrative example of one page. Your Blueprint is a PDF, usually 6–10 pages.

Four steps, under an hour of your time.

Request your Blueprint and Sammy messages you within one working day with the key terms and a secure Stripe payment link. Sending a request doesn’t charge you anything.

  1. Step 1: Pay securely

    £200, no VAT, one payment through Stripe: card, Apple Pay, Google Pay or Pay by Bank from your banking app. No subscription.

  2. Step 2: A few questions on WhatsApp

    Sammy asks a few short questions about your business. 5–10 minutes; voice notes are fine.

  3. Step 3: Your written Blueprint

    Sammy writes your Blueprint within 5 working days of your answers.

  4. Step 4: A 30-minute walkthrough

    A call with Sammy to go through it and answer your questions.

Get my Blueprint Ask Sammy first

Start with the Blueprint. Build only what it shows you need.

Each tier is a one-off build plus the monthly plan that runs it. Every monthly plan includes hosting, security, backups and updates.

Foundation

Foundation, 3–4 weeks, level 1. M1 Studio.

Get found and look credible

From

£3,500

One-off build, typically 3–4 weeks

Paid 50% to start, 50% at launch

Care plan
£250 monthly

Start with a Blueprint

Includes:

  • A bespoke website (up to about 6 pages)
  • Google Business Profile set up and optimised
  • A review system that asks every customer
  • Tracking, so you know where enquiries come from
  • Enquiry forms that reach you straight away

Care plan, each month:

  • Hosting, security, backups and updates
  • Small changes, up to about 1 hour a month
  • A short monthly report

Anything over 1 hour a month is quoted separately.

Growth

Growth, 4–6 weeks, level 2. M1 Studio.

Turn visitors into booked customers

From

£6,500

One-off build, typically 4–6 weeks

Paid in 4 stages as the work is done

Growth plan
£750 monthly

Start with a Blueprint

Everything in Foundation, plus:

  • A follow-up system: CRM, missed-call text-back and reminders
  • Review automation
  • Website chat assistant (answers common questions, hands off to WhatsApp)
  • Local SEO pages for the areas you serve

Growth plan, each month:

  • Everything in the Care plan
  • Your follow-up system (CRM, missed-call text-back, reminders and review requests) kept running and tuned
  • A 30-minute strategy call
  • 15 social media posts, for Instagram and shared to Facebook

Scale

Scale, 8–12 weeks, level 3. M1 Studio.

Systems, software and scale

From

£12,000

One-off build, typically 8–12 weeks

Paid in 4 stages as the work is done

Scale plan
£1,500 monthly

Start with a Blueprint

Everything in Growth, plus:

  • A custom booking system
  • Portal or app features for your customers
  • Automations that take admin off your plate
  • Ads set up (ongoing ads management is quoted separately)

Scale plan, each month:

  • Everything in the Growth plan
  • About 8 hours of development
  • Priority support: same-day replies on working days
The M1 Blueprint, 5 working days, start here.

The Blueprint comes first: £200, no VAT.

Every build starts with the M1 Blueprint, so you only pay for what it shows you need. Point at a tier above to see your path.

  1. The Blueprint. A written plan for your business in 5 working days, then a 30-minute call.

  2. The build it points to. Foundation, Growth or Scale, with the £200 credit taken off if it qualifies.

  3. The monthly plan. Hosting, security, backups and updates, so it keeps working.

How the Blueprint works

Quick wins

£800 each, fixed
typically 1–2 weeks

Not ready for a tier? Fix one thing properly, for one fixed price.

Paid 50% (£400) to start and 50% (£400) at launch. If your quick win needs hosting (a Launch Page, for example), you choose before you buy: move it to your own hosting, or M1 hosts it on the Care plan at £250/month.

  • Launch Page

    Launch Page, 1–2 weeks, quick win. M1 Studio.

    One conversion landing page: copy, enquiry form, tracking and a fast mobile build.

  • Local Visibility Fix

    Local Visibility Fix, 1–2 weeks, quick win. M1 Studio.

    Google Business Profile optimisation, key on-site fixes, schema markup and review requests.

  • Follow-Up Fix

    Follow-Up Fix, 1–2 weeks, quick win. M1 Studio.

    Missed-call text-back, a simple CRM, automatic reminders and review requests.

  • Sales Script & Lead List

    Sales Script & Lead List, 1–2 weeks, quick win. M1 Studio.

    A sales call script with answers to common objections, written for your business, plus a researched list of target businesses to contact (business contact details only, ready for compliant outreach).

Custom builds

  • Booking systemsfrom £4,500
  • Customer portalsfrom £7,500
  • App and SaaS MVPsfrom £10,000

Builds are paid in stages as the work is done. Foundation at £3,500: 50% to start and 50% at launch. Growth: 4 equal payments from £1,625 each, at the start, design sign-off, systems working in test and launch. Scale: 4 equal payments from £3,000 each, at the start, design sign-off, beta and launch. A Foundation quoted above £3,500 is paid in 3 stages (start, design sign-off and launch), and custom builds in 3 to 5 equal stages, set out in your proposal. If the £200 Blueprint credit applies to a project, it comes off your final payment. Quick wins: paid 50% (£400) to start and 50% (£400) at launch. Scope and a fixed price are agreed in a proposal before any work begins. No VAT is charged.

The Care plan, Growth plan and Scale plan are the monthly part of the Foundation, Growth and Scale tiers. The Growth plan is part of the Growth tier, and you can also take any monthly plan on its own. Hosting is included in every monthly plan.

Growth plan and Scale plan: a 3-month minimum term, then 30 days’ notice to cancel. Care plan: month to month, 30 days’ notice to cancel. Third-party costs (domains, paid ads spend and paid tools, such as SMS or CRM fees) are billed at cost or paid directly by you, and are listed in your proposal before you agree. Key terms

Build times are typical estimates, not promises. Timelines are estimates that start once the scope is agreed and content is received.

Every enquiry lands in one place

Your website, Google profile, WhatsApp and missed calls all arrive in one inbox. Replies, review requests and booking reminders go out on their own, so no enquiry slips through.

  • Website enquiries
  • Google Business Profile
  • WhatsApp
  • Missed-call text-back
  • Review requests
  • Bookings and reminders
See the Growth tier

Real businesses, live websites.

We build and run our own software too.

The chat at the top of this page runs on BrandUI, M1 Studio’s own platform. So do the chatbots on our clients’ sites.

M1 Studio’s platform: design system, CRM, lead capture and the chatbot.

Each client gets the chatbot in their own colours and words. It answers common questions from the business’s real information and hands people to a person when they want one. A chat assistant like this comes with the Growth tier, from £6,500.

VK Gym’s chatbot on the live VK Gym website: the VK Gym Guide answering “What are your opening hours?” with the gym’s address, member access hours and a link to the opening page, above three suggested questions.
VK Gym’s chatbot, live on vkgymtotalfitness.co.uk. Built by M1 on BrandUI.
The Serious Sports Training Academy’s assistant on its live website, answering “Help me choose a course” with the usual routes into fitness and sports massage careers, above three suggested questions.
SSTA’s assistant, live on the academy’s website. Same platform, their brand.

Studi0

Content planner. In development, not for sale yet.

Ideas, drafts, approvals and the week’s posts in one calendar, for owner-operators and small teams. We use it to plan our own posts.

Studi0’s post grid: cards for Facebook, LinkedIn and Instagram posts, each with its artwork, time, caption and a Published or Scheduled status.
Studi0’s calendar, from Sammy’s own account.
Sammy Morgan on Brighton seafront at sunset Sammy Morgan walking his dog along the shoreline
Brighton seafront, and the shoreline with the dog.

The person who writes your Blueprint.

Most agencies can build you a website. Sammy works out why your customers aren’t buying, then designs, builds and secures the fix. Sammy Morgan runs M1 Studio and writes every Blueprint himself, from your answers.

17
years designing, since age 13
15
years building and securing software, since age 15
10
years studying psychology

Clients include Serious Sports Training Academy and VK Gym. He also builds M1 Studio’s own products, Studi0 and BrandUI.

Message Sammy on WhatsApp

Secured before it goes live.

Sammy has been building and securing software since age 15. The basics are part of every build, and he checks them himself before launch.

Security check

What Sammy checks himself on every site before it goes live

  • Connection. HTTPS on every page, with enforced security headers, including a content security policy.

  • Forms. Spam checks on every form, so what reaches you is a real enquiry.

  • Privacy. UK GDPR consent built into the forms, in plain words.

  • Monthly plans. Backups and updates keep running after launch.

See how this site handles your data

Find your biggest enquiry leak, free, in 3 minutes.

Not ready for the Blueprint? Start with the Enquiry Leak Scorecard. Answer 12 questions about your offer, Google profile, website, follow-up and repeat customers, and your score appears straight away.

Take the free Scorecard

Free, no email needed.

Where your enquiries leak

13 out of 24. Biggest leak: Follow-up.

  • Offer

    3 of 4 points

  • Getting found

    3 of 6 points

  • Website

    4 of 6 points

  • Follow-up

    1 of 4 points(Biggest leak)

  • Repeat and referral

    2 of 4 points

An example, not a real business. Yours shows your own score and the three fixes for your biggest leak.

Before you decide.

Something else? Ask Sammy on WhatsApp. Full terms are in the Blueprint key terms.

What exactly do I get for £200?

A written Blueprint for your business (PDF, usually 6–10 pages) and a 30-minute walkthrough call with Sammy. It diagnoses why customers aren’t buying and sets out what to fix first, in order, with rough costs and this week’s quick wins. Sammy writes it within 5 working days of your answers.

See everything in the Blueprint.

Do I have to buy anything after the Blueprint?

No. The Blueprint is yours to keep and use however you like: do it yourself, with our help, or have us do it for you.

£200 comes off any project of £800 or more, or a Growth (£750/mo) or Scale (£1,500/mo) monthly plan, spread over the first 3 months, if you go ahead within 14 days of your walkthrough call. The Care plan alone doesn’t qualify.

What if the Blueprint isn’t useful?

The Specific-To-You Promise: If your Blueprint isn’t specific to your business, tell Sammy within 7 days of your walkthrough call and he’ll revise it once, free.

The Blueprint is advice. Results depend on how the plan is carried out, so we don’t promise specific results.

How do the tiers and monthly plans work?

Each tier is a one-off build plus a monthly plan that keeps it running: Foundation from £3,500 with Care plan at £250/month; Growth from £6,500 with Growth plan at £750/month; Scale from £12,000 with Scale plan at £1,500/month. Quick wins are a fixed £800 each.

The Care plan, Growth plan and Scale plan are the monthly part of the Foundation, Growth and Scale tiers. The Growth plan is part of the Growth tier, and you can also take any monthly plan on its own.

The Care plan includes, each month: hosting, security, backups and updates; small changes, up to about 1 hour a month; a short monthly report. Anything over 1 hour a month is quoted separately. The Growth plan includes, each month: everything in the Care plan; your follow-up system (CRM, missed-call text-back, reminders and review requests) kept running and tuned; a 30-minute strategy call; 15 social media posts, for Instagram and shared to Facebook. The Scale plan includes, each month: everything in the Growth plan; about 8 hours of development; priority support: same-day replies on working days.

Builds are paid in stages as the work is done. Foundation at £3,500: 50% to start and 50% at launch. Growth: 4 equal payments from £1,625 each, at the start, design sign-off, systems working in test and launch. Scale: 4 equal payments from £3,000 each, at the start, design sign-off, beta and launch. A Foundation quoted above £3,500 is paid in 3 stages (start, design sign-off and launch), and custom builds in 3 to 5 equal stages, set out in your proposal. If the £200 Blueprint credit applies to a project, it comes off your final payment. Quick wins: paid 50% (£400) to start and 50% (£400) at launch. If your quick win needs hosting (a Launch Page, for example), you choose before you buy: move it to your own hosting, or M1 hosts it on the Care plan at £250/month. Scope and a fixed price are agreed in a proposal before any work begins.

Growth plan and Scale plan: a 3-month minimum term, then 30 days’ notice to cancel. Care plan: month to month, 30 days’ notice to cancel. Third-party costs (domains, paid ads spend and paid tools, such as SMS or CRM fees) are billed at cost or paid directly by you, and are listed in your proposal before you agree. No VAT is charged.

How do I pay?

Pay £200 securely through Stripe: card, Apple Pay, Google Pay or Pay by Bank from your banking app. Tick the two boxes on the Blueprint page, then pay on Stripe’s secure checkout page. Payments are taken securely by Stripe. We never see your card details or your bank login. Sammy will be in touch within one working day of your payment.

Rather ask first? Send a request instead. Sammy will message you within one working day with the key terms and a secure Stripe payment link. Either way it’s one payment, with no subscription.

Can I cancel?

Yes. If you’re buying as a consumer, you have 14 days from the day you agree to buy to cancel: email hello@m1studio.co.uk or message Sammy with your name and business. Because you ask us to start straight away, if you cancel within those 14 days we’ll refund you within 14 days, minus a fair amount for work already done. You lose the right to cancel once we’ve delivered your Blueprint and held your walkthrough call (or sent a recorded walkthrough).

If we don’t receive your answers within 60 days of payment, we close the order and refund you in full. This doesn’t affect your statutory rights.

Is the Blueprint written by a person?

Yes. Sammy Morgan writes every Blueprint himself, from your answers. It isn’t a template.

One written plan. Then you decide.

A written diagnosis of why customers aren’t buying, and exactly what to fix first. Delivered within 5 working days of your answers, walked through on a 30-minute call with Sammy.

Get my Blueprint

£200No VAT, one payment through Stripe

Not ready yet? Take the free Scorecard, 3 minutes.

Before you go: where are your enquiries leaking?

Answer 12 quick questions and see your score straight away, with your biggest leak and three fixes you can do this week.

Take the free Scorecard

Free, no email needed. About 3 minutes.