Who we are
This website is run by Samuel Morgan trading as M1 Studio, a sole trader based in the UK. Samuel Morgan trading as M1 Studio is the controller of the personal details described on this page. You can contact us about your details at hello@m1studio.co.uk.
Project enquiries and call requests
Submitting a quote, call request or campaign enquiry saves your name, email, project brief, selected services and preferences in a private M1 Studio enquiry store hosted by Vercel. M1 Studio can use these details to review and respond to your project. A preferred call time is not a confirmed appointment. No automatic confirmation email is sent to you.
Enquiry records are stored privately, separately from the public website, and have no public browsing endpoint. If you want to ask about or remove your enquiry, contact hello@m1studio.co.uk with its reference.
To limit repeated submissions, the website saves a keyed one-way code (an HMAC) made from your IP address and the current hour, alongside the request identifier. Your IP address itself is not stored, and these records are deleted automatically after about two days.
Growth Roadmap requests
Requesting a Growth Roadmap saves your name, business name, email, optional phone number, your answers about your goal and what is stopping it, and the name of anyone at M1 who sent you, in the same private enquiry store. Sammy uses these details to message you with the key terms and your payment link, and to prepare your roadmap. No automatic confirmation email is sent to you.
Our customer records (BrandUI)
We keep a copy of each enquiry and Growth Roadmap request in BrandUI (brandui.cloud), the customer relationship system we use to track and follow up requests. BrandUI acts as our processor: it holds the details only to provide that service to us, on our instructions. The copy contains your name, email, phone number if you gave one, the details of your request (for example your business name, goal, what is stopping it, who sent you, the services and timing you chose, and any indicative estimate or preferred call time), the enquiry reference, the page you used and whether you ticked the permission box. Contact details and request details are stored encrypted. The private enquiry store described above remains our main record.
Email notifications (Resend)
When you send a request, Sammy receives an email about it so he can reply quickly. The email contains the details you submitted and your reference, and is sent through Resend (resend.com), an email delivery service acting as our processor. Resend may process these details in the United States under its data processing terms. Nothing is emailed to you automatically, and you are not added to any mailing list.
The studio guide
The automated guide answers from curated M1 Studio service and project information. Suggested answers are handled in your browser; other questions are sent to the website’s answer endpoint. Conversations are not saved in the enquiry store, and no external AI provider is connected. Use the enquiry form for contact details.
If you use the chat after we connect it to BrandUI’s hosted assistant, your messages and the assistant’s replies will be stored in BrandUI so that Sammy can review the conversation and follow up, and the notice in the chat window will say so. Please do not share payment details or sensitive personal information in the chat.
Browser preferences
Browser storage remembers your motion setting and the BrandUI campaign and privacy preferences. You can change the privacy preferences using the Privacy preferences link (in the sidebar on desktop, in the Explore menu on mobile), or clear your browser's site data. No advertising or optional analytics is enabled.
Mailing lists
Sending an enquiry does not subscribe you to a newsletter or marketing list. No newsletter subscription is offered on this website.
Payments
Payments are processed by GoCardless and may show our previous trading name, Alchmy.
Our lawful basis
UK data protection law requires us to have a lawful basis for using your details. We rely on:
- Enquiries, quotes and Growth Roadmap requests: our legitimate interests in responding to people who contact us, and taking steps at your request before entering into a contract with you.
- Lead emails to Sammy: our legitimate interests in replying to your request quickly.
- Marketing: we would only send marketing with your separate opt-in consent, which you could withdraw at any time. Sending an enquiry or request is not consent to marketing.
How long we keep your details
- Enquiries and Growth Roadmap requests that don’t lead to work together: kept for 12 months after our last contact with you, then deleted.
- Clients: records are kept for 6 years after the end of the engagement, for tax purposes and in case of legal claims.
- Rate-limit codes: deleted automatically after about two days, as described above.
- Copies in BrandUI: follow the same periods as the records they copy.
Your rights and complaints
You can ask to see, correct or delete the personal details we hold about you by emailing hello@m1studio.co.uk. If you are unhappy with how we have handled your details, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.