What are missed calls costing you?

Put in how many calls you get a week, how many you miss, how many of those ring someone else, and what a job is worth. The calculator gives a rough monthly and yearly figure, with every assumption on show so you can change it.

Runs in
Your browser
Figures sent anywhere
None
Time
About a minute
What you get
An estimate, with the sums shown

Your figures.

Your figures

The figures in the boxes are examples, not averages. Replace each one with yours.

Calls from people who might become customers. Leave out sales calls and suppliers.

Out of every 100 of those calls, how many go unanswered?

Out of every 100 people you miss, how many do you think try another business instead of waiting?

Out of every 100 calls you do answer, how many turn into a job?

The average invoice for one job, in pounds.

Your estimate: work that may go to someone else

£1,300 a month

£15,600 a year

Calls missed a month
26
Of those, callers who try someone else
13
Jobs those callers might have been
5.2
Jobs a year
62

An estimate from your own figures, not a measurement. It’s turnover, not profit. A month is taken as 52 weeks divided by 12.

How the sum works.

  1. Calls a week × the share you miss = calls missed a week.

  2. Calls missed × the share who ring someone else = callers who go elsewhere.

  3. Those callers × the share of answered calls that become paid work = jobs that may go elsewhere.

  4. Jobs × what a typical job is worth = the estimate. A month is 52 weeks divided by 12; a year is 52 weeks.

What it can’t tell you

  • Some missed callers ring back, text or email instead. The third box is where you allow for them.
  • It counts turnover, not profit, and it treats every job as your typical job.
  • A caller who goes elsewhere once may still come back another time. The calculator can’t see that.

If the number is worth fixing.

Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.

  • Missed-Call Rescue £800

    Texts every caller you miss straight away, logs each enquiry and reminds you who to ring back. £800 fixed; text and app fees paid at cost.

    Missed calls get a text back, automatically.

  • Website Chat Assistant £1,800

    Answers the questions people would have rung about, day and night, on your website, and hands them to you on WhatsApp.

    Questions answered day and night, then passed to you on WhatsApp.

  • Growth Build from £6,500

    A new website with missed-call text-back, a CRM and a chat assistant built in, if the site needs replacing too.

    Turn enquiries into bookings.

Before you decide.

Something else? Ask Sammy on WhatsApp.

Is this what I’m actually losing?

No, it’s an estimate built from your own guesses. It shows the size of the problem if your figures are close. It’s also turnover, not profit: take off your costs to see what the missed work would have left you with.

Where do the example figures come from?

They’re examples so the calculator has something to work with. They aren’t averages or research. Replace every one with your own figures.

How do I find my real missed-call numbers?

Your phone’s call log, or your business phone app, shows missed calls. Count them for two normal weeks, and note how many of those people you reached when you rang back. That gives you real figures for the first two boxes.

Would a text back win these callers back?

Some of them, not all. A quick text tells the caller you’ve seen the call and when you’ll ring, which gives them a reason to wait. Nobody can honestly say how many will. Read how missed-call text-back works.

Do the figures I type go anywhere?

No. The sums run in your browser. Nothing you type is sent to M1 or anyone else, and nothing is stored. Close the page and it’s gone.

Read next.

Used by plumbers, electricians, roofers, builders, landscapers, cleaning businesses, dental practices, physiotherapy clinics, aesthetics clinics, gyms and fitness studios, personal trainers, martial arts and boxing clubs.

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