Websites and enrolment for sport, fitness and health course providers
M1 Studio builds websites for providers of coaching qualifications, personal training and sports massage courses, first aid and CPD, with course dates, accreditation and prices set out clearly. Learners can enrol and pay online, and evening questions get an answer before they look elsewhere.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
- For
- Training course providers
- Fixes from
- £1,800, no VAT
- Problem pages
- 0
- Group
- Training courses
What gets in the way for training course providers.
- Course dates and accreditation unclear
- If the dates, delivery, awarding body and what the certificate lets you do aren’t on one page, learners email to ask or pick a provider who spells it out.
- The same questions every evening
- Is it Ofqual regulated, is there an exam, do I need experience first, what happens if I miss a day. Learners research at night, and the provider who answers first often gets the enrolment.
- Waiting lists and intakes in spreadsheets
- Popular courses fill, and the waiting list for the next intake sits in a spreadsheet or an inbox. When new course dates go live, telling everyone who asked is the job that slips.
- Group bookings sorted by email
- An employer wants several places on a first aid course, or a club wants its coaches on the same date. Names, invoices and joining instructions go back and forth by email and eat into your week.
How your customers choose.
Learners are usually adults changing career, coaches and instructors moving up a level, or professionals who need CPD or a first aid certificate renewed. They search for the course and the town, like “level 3 personal trainer course” or “first aid course Chichester”, then compare course dates, total price, how it’s delivered, how long it takes and who awards the qualification. Some check whether a qualification is Ofqual regulated, or endorsed by CIMSPA, before they pay. Employers and clubs book places for staff and volunteers, and they want an invoice and a simple way to book several people at once. Enquiries rise in January and September, when people plan the year ahead.
Problems, answered for training course providers.
What fits training course providers.
Fixed prices, or a fixed quote before any work starts. No VAT is charged.
- Website Chat Assistant £1,800
Answers learners’ evening questions about dates, accreditation, delivery and entry requirements from your own course information, then passes them to you on WhatsApp when they’re ready to enrol.
Questions answered day and night, then passed to you on WhatsApp.
- Enquiry Quiz £1,800
A course finder that asks about experience and goals, points learners to the right course and level, and sends you their details for the next intake.
A short quiz that gives visitors an answer, and gives you their details.
- Online Booking & Deposits £1,800
Learners pick a course date and pay a deposit to hold their place, with reminders before the course starts.
Bookings taken online, with a deposit paid up front.
- Foundation Build from £3,500
A site with a page for each course showing dates, delivery, awarding body, price and how to enrol, plus your Google profile and review requests.
Show up locally, look the part.
Before you decide.
Something else? Ask Sammy on WhatsApp.
What should each course page show?
The course name and level, the awarding body, and whether it’s Ofqual regulated or endorsed by a body such as CIMSPA where that applies. Then the dates and how it’s delivered, the total price, entry requirements and what the certificate lets you do. Put the next course dates near the top with a way to enrol beside them.
How do I get ready for the January and September intakes?
Publish next year’s course dates early, open enrolment before the rush, and make sure everyone on your waiting list hears first. The January intake checklist covers the website, booking and follow-up, and works for September too.
Can a chat assistant answer course questions?
Yes, if it’s set up with your own course information: dates, prices, entry requirements and accreditation. It answers the common questions at any hour and passes people to you on WhatsApp when they want a person or are ready to enrol. See the Website Chat Assistant. To see where enquiries drop out now, try the booking leak check.
Also useful.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
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