Prices for M1 come straight from the price list, so they’re always current. Outside figures are linked to their sources.
First: is it a traffic problem or a page problem?
There are only two reasons a site gets few enquiries. Too few of the right people visit, or the people who visit don’t get in touch. The fix for each is different, so find out which it is before you change anything.
Look at your analytics or Google Search Console for the last three months. If a handful of people a week visit, the page isn’t the main issue yet: you need to be found. Start with the guide to showing up on Google. If a steady number visit and almost nobody calls or fills in the form, the problem is on the page, and the rest of this guide is for you.
Check where the visitors come from as well. Visits from other countries or from searches for something you don’t sell look busy but will never become enquiries.
Visitors can’t tell what you do or who it’s for
People decide in a few seconds whether they’re in the right place. The top of your home page has to say what you do, where, and for whom, in plain words.
“Quality solutions for all your needs” tells a visitor nothing. “Boiler repairs and installs in Chichester, usually same week” tells them they’ve found the right person. Read your home page on your phone and ask whether a stranger could say back what you do after the first screen.
Give each main service its own page, with its own heading and a way to get in touch. Someone searching for a boiler service doesn’t want to dig through a page about bathrooms.
No prices and no proof
People want a rough idea of cost and a reason to trust you before they call. If neither is there, many leave to find a site that has them.
Prices. You don’t need a full price list. “Most boiler services are £X to £Y” or “Treatments from £X” is enough to stop people who can’t afford you and reassure the ones who can. If every job is different, explain what the price depends on.
Proof. Show real photos of your work, your Google rating with a link to the reviews, your qualifications and memberships, and how long you’ve been trading. Stock photos of smiling models do the opposite of building trust.
Hard to contact on a phone, or slow to load
Most local searches happen on a phone, often on the move. If calling or messaging you takes more than a tap, you lose people.
- Put a tap-to-call phone number at the top of every page on mobile.
- Add a WhatsApp or text option if you can’t answer calls while working.
- Keep the enquiry form short: name, contact and what they need is usually enough.
- Check the page on your own phone on mobile data, not your office wifi. If it takes several seconds to show anything, people leave. Large images and too many plug-ins are the usual cause.
- Make sure the site shows as secure (https) with no browser warnings.
The form works for visitors but the message never reaches you
This is more common than people think. The form says “thanks”, but the email goes to spam, to an old address, or nowhere at all.
Send yourself a test enquiry today from your phone and from a computer. Check it arrives, how long it takes, and where it lands. Do the same after any change to your site, email or domain. If you use a contact form plug-in, check it’s still sending after updates.
Also check your phone number, email address and opening hours are right on every page and on your Google profile. An old number on one page is enough to lose a job.
Enquiries arrive, but nobody follows up fast
Sometimes the website works and the leak is after it. If you reply the next evening, the customer has often booked whoever answered first.
Missed calls are the biggest gap for trades and busy clinics. If you can’t answer while you’re working, an automatic text back tells the caller you’ll be in touch and lets them reply with what they need. The guide to missed-call text-back explains how it works.
For form enquiries, reply the same day even if it’s just to say when you’ll call. Keep every enquiry in one list so nothing sits in a personal inbox and gets forgotten.
Find your leaks in 3 minutes
The quickest next step is to check your own business against these points. The Enquiry Leak Scorecard is 12 questions and takes about 3 minutes. You don’t need to give an email to see your score. It shows where you’re most likely losing enquiries, from being found to following up.
If you want a full plan, the Foundation Blueprint is £200. I look at your site, your Google profile and how you handle enquiries, and give you the fixes in order. If one page for your best service is what’s missing, the Enquiry Page is £800 fixed, typically 1 to 2 weeks.