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Why is my sports academy website not getting enquiries?

Usually because parents can’t work out which course fits their child: the routes by age and level, term dates, holiday camps and how to enquire are spread across the site or missing. Lay out each route clearly, with dates, prices and an enquiry button, so a parent can find the right one on a phone.

By Sammy Morgan, who runs M1 Studio in Chichester. Updated .

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Industry
Sports academies
Problem
Website not getting enquiries
The fix
Foundation Build, from £3,500
Do it yourself?
Yes, the first steps below

Why it happens to sports academies.

Parents are the customer
They’re choosing for their child, often on a phone at the school gate. They need the answer in a few taps.
Routes aren’t clear
Academies often run several programmes: weekly sessions, development squads, full-time routes, holiday camps. If they aren’t set out side by side, parents can’t see which fits.
Enrolment runs by term
If term dates and deadlines aren’t on the site, parents who find you mid-term assume they’ve missed it.
Holiday camps need quick booking
Camps are booked by parents planning childcare. They want dates, times, prices and a booking button, not a contact form.

What to do, in order.

  1. List every route on one page

    Age, level, days, cost and what the child gets from it, with a link to more detail.

  2. Show dates

    Term dates, enrolment deadlines and the next holiday camp dates, kept up to date.

  3. Show coaches and safeguarding

    Coach names, qualifications, DBS checks and your welfare contact.

  4. One enquiry button per route

    So the enquiry arrives already knowing which course the parent is asking about.

  5. Get the routes built properly

    M1 built the SSTA website in Chichester: a new website that makes the course routes clear and easy to enquire about. A Foundation Build or an Enquiry Quiz can do the same for your academy.

Where M1 can do it for you.

Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.

  • Foundation Build from £3,500

    A new academy website with each course route laid out clearly and an enquiry form on every route.

    Show up locally, look the part.

  • Enquiry Quiz £1,800

    It asks parents their child’s age, level and goals, and points them to the right route while sending you their details.

    A short quiz that gives visitors an answer, and gives you their details.

  • Online Booking & Deposits £1,800

    Parents book and pay a deposit for holiday camps on your website, with reminders before the day.

    Bookings taken online, with a deposit paid up front.

Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.

Before you decide.

Something else? Ask Sammy on WhatsApp.

Should holiday camps have their own booking?

Yes. Camps are a quick decision for parents planning childcare. Online booking with dates and prices suits them better than an enquiry form.

What did M1 build for SSTA?

A new website for SSTA in Chichester that makes the course routes clear and easy to enquire about.

Keep reading.

Know what to fix. Then decide.

Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.

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