Why is my building company’s website not getting enquiries?
Often because it doesn’t show enough of the kind of project the visitor is planning, or explain how you work, so they can’t tell whether you’re right for their extension or loft before they call. Add a page for each type of project with photos, rough timescales and your process, and an enquiry form that asks about their job.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Builders
- Problem
- Website not getting enquiries
- The fix
- Enquiry Quiz, £1,800
- Do it yourself?
- Yes, the first steps below
Why it happens to builders.
- Big decisions take time
- An extension or loft conversion is one of the biggest things a household buys. People browse builders’ sites for weeks, often in the evening, before they contact anyone.
- They compare several quotes
- Homeowners usually get more than one quote. Your site has to earn a place on that shortlist by showing work like theirs.
- A gallery isn’t a portfolio
- A grid of unlabelled photos doesn’t say what the job was, how long it took or what the client wanted. Project write-ups do.
- They don’t know the process
- Planning, building regulations, architects, stages and payments worry first-time clients. If you don’t explain how you handle them, a builder who does feels safer.
What to do, in order.
Choose the work you want more of
Extensions, lofts, renovations, new builds. Put those first on the site and give each its own page.
Write up three real projects
For each one: what the client wanted, before and after photos, how long it took and anything tricky you solved. Ask the client’s permission first.
Explain your process
From the first visit to handover: surveys, drawings, planning, building control, stages and how payments work.
Ask better questions on the form
Type of project, postcode, rough timing and whether they have drawings yet. It helps you prioritise and tells the visitor you take their project seriously.
Bring in help where it fits
An Enquiry Quiz walks visitors through their project and captures their details. A Foundation Blueprint shows what to fix first on your current site.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Enquiry Quiz £1,800
It asks people planning an extension a few questions about their project, gives them a useful result and sends their details to you.
A short quiz that gives visitors an answer, and gives you their details.
- Foundation Blueprint £200
It shows why your building site isn’t turning browsers into enquiries and what to change first.
Find out what’s stopping people finding you and calling you, and what to fix first.
- Foundation Build from £3,500
A new website with project pages for the work you want, a Google profile set up properly and forms that reach you straight away.
Show up locally, look the part.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Should a builder put prices on their website?
Fixed prices rarely fit building work. What helps is explaining what drives the cost of an extension or loft, and showing past projects with rough timescales, so people know whether to call.
How many project photos do I need?
Fewer, better-explained projects beat a big gallery. Three or four written-up jobs of the type you want more of is a good start.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.