Why is my aesthetics clinic website not getting enquiries?
Usually because the site doesn’t make booking a consultation the clear next step, or doesn’t show who will treat the visitor and what their qualifications are. In the UK you can’t advertise prescription-only medicines such as botulinum toxin to the public, so the page’s job is to sell the consultation and the practitioner, not the product.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Aesthetics clinics
- Problem
- Website not getting enquiries
- The fix
- Enquiry Page, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to aesthetics clinics.
- The rules change what you can say
- Prescription-only medicines can’t be advertised to the public. Pages that talk about the product risk breaking the rules, and pages that avoid it often say nothing useful. The consultation is what you can promote.
- Traffic comes from Instagram
- Visitors tap your bio link on their phone. If they land on a home page instead of a clear consultation page, they go back to the app.
- They want to know who’s treating them
- People want the practitioner’s name, background and training, and whether a prescriber is involved. A logo and stock photos don’t answer that.
- No next step
- A contact form with no times, no price for the consultation and no idea what happens next feels like a risk.
What to do, in order.
Make the bio link land well
Point your Instagram link at a consultation page, not the home page. One clear button to book.
Introduce the practitioner
Name, photo, qualifications, registration and experience. Say who prescribes, where that applies.
Explain the consultation
What happens, how long it takes, what it costs and whether the fee or deposit comes off treatment.
Check your wording
Review your pages against the ASA and CAP guidance on prescription-only medicines. M1 doesn’t give legal advice, so the final check is yours.
Get a page built for it
An Enquiry Page gives you one consultation page written for you, with a form and tracking.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Enquiry Page £800
One consultation page for your Instagram link, written for you, with a clear booking step and tracking.
One page, built to get you enquiries.
- Online Booking & Deposits £1,800
Visitors book and pay a consultation deposit on your website straight from the page.
Bookings taken online, with a deposit paid up front.
- Foundation Blueprint £200
It shows where visitors from Instagram drop off on your clinic website and what to fix first.
Find out what’s stopping people finding you and calling you, and what to fix first.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Can I name treatments like botulinum toxin on my website?
The UK rules restrict advertising prescription-only medicines to the public, and the ASA has published guidance on how that applies to clinic websites and social media. Read it before you write treatment pages. M1 doesn’t give legal advice.
Should I show consultation prices?
Yes. Knowing the consultation fee, and whether it comes off treatment, removes a reason to hesitate.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.