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How can an aesthetics clinic get more reviews without breaking advertising rules?

Ask every client for a Google review after their follow-up or review appointment, with no rewards and no screening of who gets asked. Be careful when you reuse reviews: ASA guidance says testimonials shouldn’t refer to prescription-only medicines such as botulinum toxin, so a review naming the product can’t go on your website or Instagram.

By Sammy Morgan, who runs M1 Studio in Chichester. Updated .

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Industry
Aesthetics clinics
Problem
Too few Google reviews
The fix
Local Search Fix, £800
Do it yourself?
Yes, the first steps below

Why it happens to aesthetics clinics.

Clients name the product
People write “best botox in town” without thinking. On Google that’s the client’s own words, but once you quote it on your site or share it, it becomes your advertising.
Social posts count as ads
The ASA says any reference to Botox on a clinic’s social media pages, including hashtags, is likely to be seen as an implied ad for a prescription-only medicine. Resharing a client’s story that names it falls into the same trap.
The best moment comes later
Results from many treatments take days or weeks to settle. Asking at the end of the first appointment is too early; the follow-up is when clients are pleased.
Careful clients read reviews closely
People choosing a practitioner look for mentions of the consultation, the aftercare and how safe they felt. A thin set of reviews gives them little to go on.

What to do, in order.

  1. Time the ask

    Ask at the review appointment or in a message once results have settled, with your direct Google review link.

  2. Ask everyone, reward no one

    No discounts, credit or prize draws for reviews, and no asking only the clients you think are happy. Google doesn’t allow either, and UK consumer law bans fake reviews and hidden incentives.

  3. Check before you reuse a review

    Only quote reviews on your website or social media that talk about the experience, the consultation and the practitioner, not a prescription-only product.

  4. Reply without naming treatments

    Thank the client, mention the consultation or aftercare, and don’t confirm what they had done. Naming the product in your reply is your wording, not theirs.

  5. Have requests sent for you

    The Local Search Fix sets up your Google profile and sends a review request to every client, with no screening.

Where M1 can do it for you.

Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.

  • Local Search Fix £800

    Your Google profile set up around consultations and your practitioners, with a review request sent to every client and no screening.

    Look right when locals search for what you do.

  • Missed-Call Rescue £800

    It sends review requests and reminders automatically, so the ask goes out after the follow-up appointment rather than being forgotten.

    Missed calls get a text back, automatically.

  • Growth Plan £1,000 a month

    It keeps review requests running each month and includes review management and regular social media posts.

    Keep enquiries turning into bookings.

Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.

Before you decide.

Something else? Ask Sammy on WhatsApp.

Can I share a client’s review that mentions botox?

ASA guidance says prescription-only medicines shouldn’t be referred to in testimonials, and that references on your social media are likely to be seen as ads. So a review naming the product shouldn’t be quoted on your website or shared on your accounts. Read the ASA’s guidance on botulinum toxin, or ask a compliance adviser: M1 doesn’t give legal advice.

Can I ask clients not to name the product in reviews?

You can ask for a review of their experience, but don’t tell people what to write or edit what they say. Google reviews are the client’s own words; the rules bite when you reuse them.

Can I give a discount on the next treatment for a review?

No. Google doesn’t allow incentives for reviews, and UK consumer law bans reviews that hide an incentive. The guide to getting more Google reviews covers what is allowed.

Keep reading.

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