How can a salon get more Google reviews?
Ask every client for a Google review at the end of the appointment, while they’re paying and pleased with their hair, and follow up with a text containing your direct review link. Reviews left inside your booking platform help there, but people searching Google Maps see your Google reviews.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
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- Industry
- Hair and beauty salons
- Problem
- Too few Google reviews
- The fix
- Local Search Fix, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to hair and beauty salons.
- Reviews stay on the booking platform
- Fresha and Treatwell collect their own reviews. They help on those platforms, but they don’t show on your Google profile.
- The best moment is at the till
- Clients are happiest when they see the result. If nobody asks then, the moment passes.
- Some tools filter who gets asked
- Some review tools ask for a rating first and only send happy clients to Google. That’s review gating, and Google doesn’t allow it.
- Local searches compare salons side by side
- “Hairdresser near me” shows several salons with star ratings and review counts. A thin set looks quieter than it is.
What to do, in order.
Get your review link
Copy the link from your Google Business Profile and put it on a QR card at the till.
Ask at the end of every visit
Every stylist, every client, the same simple ask. No discounts or rewards for reviews.
Follow up once by text
Send the link the same day, so it’s there when they get home.
Check your tools
If your review tool screens ratings before sending people to Google, switch that off.
Reply to every review
Thank the client by name and mention their stylist. Reply calmly to any complaint.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Local Search Fix £800
It fills in your Google profile with services and photos and sets up review requests to every client, with no screening.
Look right when locals search for what you do.
- Growth Plan £1,000 a month
It keeps review requests running and handles review replies and Instagram posts every month.
Keep enquiries turning into bookings.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Can I give clients a discount for a Google review?
No. Google doesn’t allow incentives for reviews, including discounts or prize draws. Ask plainly and make it easy.
Do Fresha or Treatwell reviews count on Google?
No, they stay on those platforms. They still help people who book there, so keep them, but ask for Google reviews as well.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
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