Websites for hair and beauty salons, nail bars and barbers
M1 Studio builds websites for hair salons, beauty salons, nail bars and barbers that link to your booking platform, show your work and explain your deposit and patch test rules. It also sets up review requests and a text back for calls that come in while you’re with a client.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
- For
- Hair and beauty salons
- Fixes from
- £800, no VAT
- Problem pages
- 3
- Group
- Beauty and hair
What gets in the way for hair and beauty salons.
- No-shows and late cancellations
- An empty chair can’t be sold again at short notice. Deposits, reminders and a cancellation policy shown at booking make the rules clear before anyone commits.
- Patch tests that trip up new clients
- Many colour services need a patch test, commonly 48 hours before the appointment. If a new client only finds out when they arrive, the slot is wasted and they leave annoyed.
- Booking platform and website out of step
- Your prices and services live in Fresha, Treatwell or Phorest, but the website shows an old price list. Linking them properly means one set of prices and one place to book.
- The phone rings mid-appointment
- You can’t answer with foils in or a client in the chair. A text back with your booking link lets them book without waiting for you.
How your customers choose.
Clients choose a salon on looks and convenience. They scroll Instagram and Google photos to see the work, check reviews and prices, and book at a time that suits them, often late in the evening through Fresha, Treatwell, Phorest or a similar platform. New clients want to know about patch tests before colour, how deposits work and whether the stylist they want has space. Regulars usually rebook through the app or at the chair.
Problems, answered for hair and beauty salons.
What fits hair and beauty salons.
Fixed prices, or a fixed quote before any work starts. No VAT is charged.
- Online Booking & Deposits £1,800
Booking and deposits on your website, with reminders and your cancellation rules shown when clients book.
Bookings taken online, with a deposit paid up front.
- Missed-Call Rescue £800
Calls missed while you’re with a client get a text back with your booking link, and happy clients get a review request.
Missed calls get a text back, automatically.
- Foundation Build from £3,500
A site that shows your work, your team and your prices, with your booking platform built in and patch test information easy to find.
Show up locally, look the part.
- Local Search Fix £800
Your Google profile filled with photos of your work, services and prices, with review requests set up.
Look right when locals search for what you do.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Do I need a website if I use Fresha or Treatwell?
Your booking platform handles appointments well, but on marketplace listings clients may also see other salons nearby, and you don’t control how your page looks. A website gives you a place that’s yours, with your work, your team and your booking link built in.
How should I explain patch tests on my website?
Say which services need one, how far ahead (commonly 48 hours before a colour appointment, but follow the product manufacturer’s instructions) and how to book it. Put it on the service pages and in the booking confirmation.
Should my salon take deposits?
Many salons take a deposit for longer treatments or new clients. Show the amount and your cancellation policy clearly when people book. Online Booking & Deposits explains how it works.
Also useful.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.