How can a cleaning business get more Google reviews?
Ask regular clients at a natural point, such as after the first month, and ask end-of-tenancy clients on the day, each time with a direct link to your Google review form. New clients are letting a stranger into their home, so recent reviews that mention trust, reliability and your team matter a great deal.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
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- Industry
- Cleaning businesses
- Problem
- Too few Google reviews
- The fix
- Local Search Fix, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to cleaning businesses.
- Happy regulars don’t think to review
- A weekly client who’s been with you for years is often your biggest fan, but a clean house doesn’t prompt anyone to write about it.
- One-off clients move on
- End-of-tenancy clients are often moving out of the area. If you don’t ask on the day, you won’t get another chance.
- Trust is the whole decision
- People give you keys and access to their home. They read reviews for signs of honesty, insurance and vetting, not just a clean result.
- The owner isn’t on site
- If your team does the cleans, the moment to ask happens without you there.
What to do, in order.
Get your review link
Copy the review link from your Google Business Profile and save it where you and your team can send it quickly.
Pick the moment for each client type
Regulars: after the first month, or when they thank you. End-of-tenancy: once the deposit check is done. Commercial: at a regular review meeting.
Ask everyone the same way
Google’s rules ban incentives, fake reviews and asking only the clients you expect to be happy. A plain request to every client keeps you within them.
Show trust on your profile
Mention insurance, how you vet staff and how you look after keys in your profile and on your website.
Automate the ask
The Local Search Fix and Missed-Call Rescue both send review requests to every client for you.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Local Search Fix £800
It fills in your Google profile with the trust details people look for and sets up review requests to every client.
Look right when locals search for what you do.
- Missed-Call Rescue £800
It sends review requests after each one-off clean, so end-of-tenancy clients are asked before they move on.
Missed calls get a text back, automatically.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Can I offer a discount on the next clean for a review?
No. Google’s rules don’t allow any reward for a review. Ask plainly and make it easy with a direct link.
Can my cleaners ask for reviews?
Yes, if they ask every client in the same way. A short card or text with the link, left after the clean, works well. Reviews that mention your team by name also help new clients trust you.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.