Why is my estate agency website not getting enquiries?
Often because the site is built for buyers, who already search on Rightmove and Zoopla, instead of for vendors and landlords, who are the people it needs to win. Make booking a valuation the main step, and show local sold examples, your fees approach and your team.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Estate and letting agents
- Problem
- Website not getting enquiries
- The fix
- Enquiry Quiz, £1,800
- Do it yourself?
- Yes, the first steps below
Why it happens to estate and letting agents.
- Buyers are on the portals
- Buyers search Rightmove and Zoopla. Your own site’s property search rarely beats them, so leading with it wastes the page.
- Vendors want proof you can sell
- People choosing an agent look for local sold examples, how long homes took to sell and how you market them.
- The valuation step is buried
- If “book a valuation” is a small link at the bottom, a vendor ready to talk has to hunt for it.
- Landlords need a different page
- Letting and management services, what’s included and how you handle compliance, deserve their own page, not a line on the sales page.
What to do, in order.
Lead with the valuation
Put “book a valuation” at the top of every page, with a short form asking for postcode, property type and timing.
Show local proof
Recent sales and lets in your area, with photos and permission from the clients.
Explain how you work
Fees approach, marketing, viewings and progression. Show your redress scheme membership and any professional body.
Give landlords their own page
Letting only and full management, what each covers and how to book a rental valuation.
Try a valuation quiz
An Enquiry Quiz asks a few questions about the home and plans, gives a useful result and sends you the vendor’s details.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Enquiry Quiz £1,800
It asks vendors and landlords about their property and plans, gives them a useful result and sends their details to you.
A short quiz that gives visitors an answer, and gives you their details.
- Enquiry Page £800
One valuation page, written for you, to point leaflets, signboards and Google profile links at.
One page, built to get you enquiries.
- Growth Blueprint £500
It maps your route from valuation request to instruction and shows where vendors drop out.
Find out where enquiries go cold between the first call and the booked job.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Should an estate agent’s website have property search?
It can, but buyers will mostly use the portals. Keep search, but make vendors and landlords the main focus of the home page.
Do instant online valuations help?
They can start a conversation, but vendors know an online figure is rough. Use them as a first step towards a proper valuation visit, not a replacement for it.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.