Websites for independent estate and letting agents
M1 Studio builds websites for independent estate and letting agents that are made to win vendors and landlords, with valuation requests at the centre. Buyers and tenants mostly search on Rightmove and Zoopla, so your own site has a different job.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
- For
- Estate and letting agents
- Fixes from
- £800, no VAT
- Problem pages
- 3
- Group
- Property
What gets in the way for estate and letting agents.
- A site that copies the portals
- Buyers rarely start their search on an agent’s own site, so a site built like a property search engine is doing the portals’ job. Its real job is to persuade vendors and landlords to instruct you.
- Valuation requests that go cold
- An online valuation form that gets a generic email a day later can lose the vendor to the agent who called back first. Quick follow-up on valuation requests matters.
- Trust details hidden
- Estate and letting agents must belong to a redress scheme such as The Property Ombudsman or the Property Redress Scheme. Showing your scheme, client money protection where it applies and your fees clearly helps vendors and landlords feel safe.
- Material information on listings
- Trading Standards guidance expects property listings to include material information, such as the price, council tax band and tenure. Keeping listings on your own site in line with the portals takes care.
How your customers choose.
Buyers and tenants search on Rightmove and Zoopla, and click through to your site mainly to check you’re real. The people your website really serves are vendors and landlords choosing an agent. They look at your local sales and lettings, reviews, how you charge, and whether you seem to know their street. They often ask several agents to value their home, so a clear, quick way to book a valuation matters.
Problems, answered for estate and letting agents.
What fits estate and letting agents.
Fixed prices, or a fixed quote before any work starts. No VAT is charged.
- Foundation Build from £3,500
A site built for vendors and landlords, with a valuation request at the centre and your redress scheme and fees shown clearly.
Show up locally, look the part.
- Missed-Call Rescue £800
Valuation calls you miss while out on viewings get a text back straight away, and every enquiry lands in one list.
Missed calls get a text back, automatically.
- Enquiry Quiz £1,800
A few questions about the property and the owner’s plans, so a valuation request arrives with the details you need.
A short quiz that gives visitors an answer, and gives you their details.
- Local Search Fix £800
Your office’s Google profile filled in properly, with review requests going to vendors and landlords after each sale or let.
Look right when locals search for what you do.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Should an estate agent’s website have its own property search?
It helps to show your current listings, usually through a feed from your property software, so vendors can see what you’re selling. Buyers still mostly use the portals, so the design and words should focus on vendors and landlords.
What trust details should an agent’s website show?
Your redress scheme membership (The Property Ombudsman or the Property Redress Scheme), client money protection if you hold client money, your fees, your office address and reviews. Check the current rules with your trade body, as M1 can’t give legal advice.
Also useful.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
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