Why is my gym website not getting enquiries?
Usually because visitors can’t see what they came for straight away: membership prices, the class timetable, and how to book a trial pass or a first visit. Put those three on the home page, on mobile, with one clear button to book.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Gyms and fitness studios
- Problem
- Website not getting enquiries
- The fix
- Enquiry Page, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to gyms and fitness studios.
- Hidden prices
- People compare gyms on price. “Contact us for membership options” reads as expensive, and they check the gym down the road that shows its prices.
- The timetable lives somewhere else
- Class times often sit inside a booking app. If the website doesn’t show or link to them clearly, visitors can’t tell whether the classes fit their week.
- No easy way to try
- Joining a gym is a commitment. A trial pass or intro session that can be booked online lowers the step.
- Photos that don’t show the gym
- Stock images of models don’t show your floor, your kit or your members. People want to see where they’ll train.
What to do, in order.
Show prices
List membership options and prices on the site. If they vary, give a “from” price and what’s included.
Surface the timetable
Show this week’s classes on the site or link to them from every page, not just the footer.
Offer a paid trial or intro session
A trial pass or intro session people can book online. Call it what it is, and say what happens after.
Use real photos
Your floor, your classes, your coaches, taken at a busy time with members’ permission.
Plan the January rush
Have your offer page and booking ready before New Year, so you’re not changing the site during your busiest weeks.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Enquiry Page £800
One page for your trial pass or intro session, with prices, times and a booking form, ready for January.
One page, built to get you enquiries.
- Online Booking & Deposits £1,800
People book and pay for a trial pass or intro session on your website, with reminders before they come.
Bookings taken online, with a deposit paid up front.
- Foundation Blueprint £200
It finds where gym visitors drop off on your site and what to change first.
Find out what’s stopping people finding you and calling you, and what to fix first.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Should a gym show membership prices online?
Usually, yes. People compare gyms on price, and a hidden price often reads as a high one. If prices depend on the option, show a “from” price and what each includes.
Does my class booking app replace a website?
No. Booking apps are good for members booking classes, but new visitors need to find you on Google, see your prices and understand what you offer before they download anything.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.