How can a gym stop missing membership enquiries by phone?
Send an automatic text to every missed call with your prices, a link to book a trial pass and the timetable, and say when someone will call back. Gyms get many calls at peak times, when coaches are teaching and the desk is empty, so a useful reply matters more than a voicemail greeting.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Gyms and fitness studios
- Problem
- Missed calls
- The fix
- Missed-Call Rescue, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to gyms and fitness studios.
- Calls come at peak time
- People ring before work, at lunch and in the early evening, which is exactly when your coaches are on the floor.
- Small teams, no reception
- In many independent gyms the owner coaches classes. There’s nobody spare to answer.
- The same three questions
- Price, trial and class times. They’re easy to answer by text, and the caller often just wants those before deciding.
- January and after the summer
- Enquiries spike after New Year and in September, just when the gym floor is busiest.
What to do, in order.
Write the reply you’d give by phone
Prices, a trial pass link and the timetable link, in a few short lines, with your name.
Put the answers on your site
So the text can link to a page that shows them clearly on a phone.
Set call-back times
Pick quiet times, such as mid-morning and mid-afternoon, and say them in the text.
Automate the text back
Missed-Call Rescue sends your reply to every missed call and keeps each enquiry in one list with reminders.
Cover the evenings online
A Website Chat Assistant answers price and timetable questions at night and hands people to you on WhatsApp.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Missed-Call Rescue £800
Every call you miss while coaching gets your prices and trial link by text, and goes into one list to follow up.
Missed calls get a text back, automatically.
- Website Chat Assistant £1,800
It answers membership and timetable questions on your website in the evening, when many people look, and passes them to you on WhatsApp.
Questions answered day and night, then passed to you on WhatsApp.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
What should the missed-call text say?
For example: “Thanks for calling, we’re coaching right now. Memberships and prices are here, you can book a trial pass here, and we’ll ring you back after 2pm.” Use your own links and times.
What are the running costs?
Missed-Call Rescue is a fixed set-up price. Text and app fees are paid at cost or directly by you, and listed before you agree. See Missed-Call Rescue.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.