Websites and booking for personal trainers
M1 Studio builds websites for personal trainers that explain your packages, show your credentials and book the first consultation call. It suits sole traders whether you train clients in a gym, outdoors or in their homes.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
- For
- Personal trainers
- Fixes from
- £800, no VAT
- Problem pages
- 3
- Group
- Fitness
What gets in the way for personal trainers.
- Followers who never book
- Your posts get likes, but the path from a follow to a paid session is a DM conversation that stalls. A simple page with packages and a booking link gives people a next step.
- Packages explained over and over
- You answer the same questions about sessions, prices and block deals in messages. A clear page means you stop typing the same reply and people can decide in their own time.
- Gym-based or mobile, unclear
- If you train at a gym, at clients’ homes or in a park, say so. People often assume you only work in one place and don’t ask.
- You’re the whole business
- As a sole trader you’re training when enquiries arrive. Automatic replies and a booking link mean people aren’t left waiting until your last session ends.
How your customers choose.
Clients usually find a personal trainer through Instagram, a recommendation or the gym they already use. Before they get in touch they want to know what you specialise in, what you charge, where you train and whether you’re qualified, for example through recognised qualifications or CIMSPA membership. The first step is usually a short consultation call, and the trainer who makes that easy to book gets the conversation.
Problems, answered for personal trainers.
What fits personal trainers.
Fixed prices, or a fixed quote before any work starts. No VAT is charged.
- Enquiry Page £800
One page with your packages, credentials and a way to book a consultation call, ready for your Instagram link in bio.
One page, built to get you enquiries.
- Online Booking & Deposits £1,800
Clients book sessions or a consultation online and pay a deposit, with reminders before each session.
Bookings taken online, with a deposit paid up front.
- Missed-Call Rescue £800
Calls you miss while training get a text back, and every enquiry goes into one list.
Missed calls get a text back, automatically.
- Foundation Build from £3,500
A full site for trainers ready for more than one page, with your Google profile and review requests set up.
Show up locally, look the part.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Do personal trainers need a website or is Instagram enough?
Instagram is good for being found, but it’s a poor place to explain packages or take bookings. A single page linked from your bio gives people prices, credentials and a booking link in one place. See the Enquiry Page.
Which credentials should I show?
Your personal training qualifications with the awarding body, CIMSPA membership if you have it, first aid and your insurance. Show them plainly, near your packages.
Also useful.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.