How much does a website for a personal trainer cost?
Many personal trainers don’t need a full website: a Google Business Profile plus one strong page with your prices, where you train and a way to book a consultation often covers it, and M1’s Enquiry Page is a fixed £800. If you run several services or a studio, a full Foundation Build starts at £3,500.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
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- Industry
- Personal trainers
- Problem
- What a website should cost
- The fix
- Enquiry Page, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to personal trainers.
- Clients find you on Instagram and by word of mouth
- Much of your audience already knows your content. What they need is one place to see prices and book, not a big site.
- A Google profile covers local search
- People searching “personal trainer near me” see Google profiles first. A good profile with reviews does a lot of the work.
- You’re a sole trader
- Every pound and every hour counts. Paying for pages nobody reads doesn’t make sense.
- Where you train matters
- A trainer working in one gym, in clients’ homes or outdoors needs to say so clearly. That fits on one page.
What to do, in order.
Set up your Google profile
Verify it, pick Personal trainer as the category and add where you train. If you visit clients, hide your home address and set service areas.
Write down your offer
Who you help, how sessions work, prices or packages, and your qualifications and insurance.
Decide what the page must do
Book a consultation, send a message or take a payment. Pick one.
Get one good page
An Enquiry Page is £800 fixed, with the words written for you, an enquiry form and tracking. Hosting is your own or the Website Care Plan at £250 a month.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Enquiry Page £800
One page for your Instagram bio and Google profile, with your prices, where you train and a form to book a consultation.
One page, built to get you enquiries.
- Local Search Fix £800
It sets up your Google profile properly, with reviews asked of every client, for people searching for a trainer near them.
Look right when locals search for what you do.
- Foundation Build from £3,500
For trainers with a studio or several services who need more than one page.
Show up locally, look the part.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Do personal trainers need a website at all?
Not always. If your clients come from Instagram and referrals, a Google profile and one clear page to book from is often enough. A bigger site makes sense when you run a studio, sell programmes or offer several services.
Can I just use my link-in-bio page?
You can, but link pages don’t show up well on Google and hold little detail. A proper page with your prices and qualifications works on Google and on Instagram.
Where can I see every price?
On the pricing page, with every quick win, build and plan.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.