Should I hire a web designer or use Wix or Squarespace?

Use Wix or Squarespace if your needs are simple, your budget is tight and you have the time to write, design and maintain the site yourself. Hire a web designer when your time is worth more on paying work, you need the words written or systems like booking connected, or you want a site you can move to another host.

Prices for M1 come straight from the price list, so they’re always current. Outside figures are linked to their sources.

When Wix or Squarespace is the right choice

I build websites for a living, and I’ll still tell you a website builder is sometimes the better call. It usually is when:

  • you’re just starting out and need something decent live without a big upfront cost;
  • your needs are simple: a few pages, a contact form and your details;
  • you enjoy this kind of work, and you’re happy to learn it;
  • you want to change things yourself, often, without asking anyone.

The templates are good, hosting and security are handled for you, and you can be live in a weekend if the words and photos are ready.

What Wix and Squarespace actually cost in the UK

These are the UK plan prices listed by ExpertSure this month. The first figure is the monthly price on yearly billing, the second if you pay month to month.

  • Wix: Light £9 or £11.50, Core £16 or £19, Business £25 or £29 a month.
  • Squarespace: Basic £12 or £16, Core £17 or £24, Plus £29 or £36, Advanced £79 or £89 a month.

Wix has a £0 plan, but it comes with a Wix address, Wix adverts on every page and no custom domain, which isn’t how most businesses want to look. Squarespace offers a 14-day trial. Over three years, a mid-range plan on yearly billing adds up to several hundred pounds before you count any paid add-ons.

Web designer vs Wix or Squarespace, side by side

Wix or Squarespace, done yourselfA web designer
Upfront costLow. You pay the plan, often yearlyA build fee, from a few hundred to several thousand pounds
Running costThe monthly plan, for as long as the site is liveHosting and upkeep, which vary by designer
Your timeHigh. You write, design, set up and maintain itLower. You supply facts, photos and decisions
Words and designTemplates. The words are up to youDesigned around your business, words often written for you
Moving the siteA Wix site can’t move to another host. Squarespace exports only some content, for WordPressDepends on how it’s built. Ask before you sign
SEO basicsEditable titles and descriptions, a sitemap and httpsThe same basics, plus set-up done for you
When it breaksThe platform’s help centre, and youThe designer, if support is agreed

Want a rough figure for your own site? Try the website cost estimator.

The two costs people miss: time and ownership

Time. The builder is quick. The words aren’t. Writing a clear page for each service, choosing photos, setting up forms and learning how search works takes evenings and weekends. If you enjoy it, fine. If every hour on the site is an hour you could have billed, the cheap option can end up the dear one. Many DIY sites I see were started with good intentions and never quite finished.

Ownership. Wix says your site has to be hosted and run on Wix’s servers, so you can’t take it to another host. You can keep your domain name registered elsewhere and connect it, which I’d recommend. Squarespace lets you export some content as a file for WordPress, but many page types, style settings and custom code don’t come with it, so a move means a rebuild. Neither is a reason to avoid them. It’s a reason to go in with your eyes open.

Is a designer-built site better for Google?

Not automatically. Wix lets you edit each page’s title tag and meta description. Squarespace creates a sitemap for you, includes SSL certificates for connected domains, and makes sites mobile-friendly by default. The platform is rarely the reason a local business doesn’t show up.

What matters more is the work: a clear page for each service, your Google Business Profile done properly, reviews, and consistent details across the web. A designer is worth it if they do that work for you. If they only make it look nice, you’ll be in the same place on a prettier site.

When a designer is worth it, and what to ask one

A designer usually earns their fee when your time is better spent on paying work, when you need the words written, when you need booking, deposits or follow-up connected, or when you cover several services and areas. Before you hire anyone, ask:

  1. Is it a fixed price, with a written scope?
  2. Who owns the domain, the site and the content? Can I move it to another host if I leave?
  3. What will I pay each year after launch, and what does that include?
  4. Who writes the words, and who supplies photos?
  5. How long will it take, and what do you need from me to keep to that?
  6. Can I see live sites you’ve built, on my phone?

Some designers build on Wix or Squarespace themselves, which can be a good mix: done for you, easy to edit later. Just know the ownership points above still apply.

How M1 compares

My prices are published, fixed before work starts, and no VAT is charged.

  • Enquiry Page, £800: one page for your best service, with the words written for you, an enquiry form and tracking. Typically 1 to 2 weeks.
  • Foundation Build, from £3,500: up to about 6 pages, with your Google profile, review requests and tracking set up. Typically 3 to 4 weeks.
  • Growth Build, from £6,500: adds a follow-up system, missed-call text-back and a chat assistant, paid in 4 stages from £1,625 each.

After a build, the site is yours and you can move it to your own hosting. You don’t need a monthly plan. Any third-party costs, such as your domain, are paid at cost or directly by you and listed before you agree. Still unsure? The Foundation Blueprint is £200, and the full price comes off a build if you go ahead within 14 days.

Sources

Plan prices change, so check the provider’s current page before you buy.

Where M1 can help.

Fixed prices, or a fixed quote before any work starts. No VAT is charged.

  • Enquiry Page £800

    One page with the words written for you, for a fixed £800, if you don’t want to build it yourself.

    One page, built to get you enquiries.

  • Foundation Build from £3,500

    A full small business site from £3,500 that’s yours to move, with no monthly plan required.

    Show up locally, look the part.

  • Foundation Blueprint £200

    A written view of what you actually need before you spend on a builder or a designer.

    Find out what’s stopping people finding you and calling you, and what to fix first.

Before you decide.

Something else? Ask Sammy on WhatsApp.

Should I hire a web designer or use Wix?
Use Wix if your needs are simple and you have the time to write and build it yourself. Hire a designer if your time is better spent on paying work, you need the words written, or you need booking or follow-up connected.
How much does Wix cost in the UK?
ExpertSure lists Wix UK plans at £9 (Light), £16 (Core) and £25 (Business) a month on yearly billing, and £11.50, £19 and £29 month to month. The £0 plan carries Wix adverts and can’t use your own domain.
Can I move my Wix site to another host?
No. Wix says sites have to be hosted and run on its own servers. You can keep your domain registered elsewhere and connect it, but moving the site itself means rebuilding it.
Is Squarespace or Wix bad for SEO?
No. Both let you edit page titles and descriptions, and Squarespace creates a sitemap and includes SSL for connected domains. What matters more is clear service pages, your Google Business Profile and reviews.
What should I ask a web designer before hiring them?
Ask for a fixed price and written scope, who owns the domain and site, whether you can move it, the yearly cost after launch, who writes the words, how long it takes and what they need from you.
Can a web designer build my site on Squarespace or Wix?
Yes, many do. You get it done for you and can edit it later yourself, but the platform’s monthly fee and its limits on moving the site still apply.

Know what to fix. Then decide.

Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.

Get my Blueprint

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