Why is my personal trainer business not showing on Google Maps?
Usually because the profile doesn’t match how you work: a mobile trainer showing a home address, a trainer listed at a gym they don’t run, or an outdoor bootcamp using a park as its address. If you visit clients or train outdoors, set up a service-area profile with your address hidden and your areas listed, and choose Personal trainer as the main category.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Personal trainers
- Problem
- Not showing on Google Maps
- The fix
- Local Search Fix, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to personal trainers.
- Mobile trainers show a home address
- Google’s guidelines say service-area businesses should hide their address. A home address on show can cause problems with the profile, and clients don’t need it.
- Working inside someone else’s gym
- The gym already has its profile at that address. A separate listing there is only likely to stand if you run a distinct business on site, with your own signage and staffed hours.
- A park isn’t a business address
- Outdoor bootcamps and park sessions can’t use a public space as the business location. A service-area profile covering the towns you train in fits instead.
- People search by goal
- Searches such as “personal trainer for weight loss” or “strength coach near me” need services listed on the profile. An empty profile gives Google little to match.
What to do, in order.
Check how you appear
Search “personal trainer” plus your town in a private window, then search your business name, and note what shows.
Pick the right set-up
Own studio: a normal profile at the studio. Mobile, outdoor or working across several gyms: a service-area profile with the address hidden and your towns set.
Fill in the details
Personal trainer as the main category, your services and specialisms in plain words, photos of you training clients, and your qualifications in the description.
Ask every client for a review
Send your review link after a milestone, such as the end of a package. No rewards for reviews.
Have it set up properly
The Local Search Fix fills in your profile to match how you work, fixes key website pages and sets up review requests.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Local Search Fix £800
It sets your profile up as a studio or service-area business to match how you train, lists your specialisms and asks every client for a review.
Look right when locals search for what you do.
- Enquiry Page £800
One page your Google profile and Instagram both link to, with your packages, where you train and a way to book a consultation.
One page, built to get you enquiries.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Can I list my profile at the gym I train in?
Only if you genuinely run a separate business there. Google’s guidelines expect shared locations to have clear signage and be staffed during your hours. If you rent time on someone else’s gym floor, a service-area profile is usually the safer choice.
I train clients in their homes. Do I need an address?
You need one to verify the profile, but you hide it from customers and set the towns you cover instead. Google calls this a service-area business.
Why can’t I find myself even after verifying?
Where you show depends on the searcher’s location, how well your profile matches the search and how established it is. Nobody can promise a position. The guide to showing up on Google covers the checks.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.