Why is my physio clinic not showing on Google Maps?
Often the profile is set up for the wrong kind of practice: a physio renting a room in a gym, a home-visit physio showing a home address, or a clinic with one profile for two sites. Match the profile to how patients actually reach you, choose Physiotherapist as the main category and list the conditions and services you treat.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
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- Industry
- Physiotherapy clinics
- Problem
- Not showing on Google Maps
- The fix
- Local Search Fix, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to physiotherapy clinics.
- Shared premises
- Many physios rent a room inside a gym or another clinic. Google may not show a profile at an address already used by another business unless it’s clearly a separate practice there, with its own signage and hours.
- Home visits
- A physio who visits patients should run a service-area profile with the home address hidden, and service areas set.
- More than one site
- Two clinic locations need two profiles, each verified at its own address. One profile covering both usually shows for neither properly.
- Patients search by problem
- People search “sports injury clinic”, “back pain physio” or “sports massage near me”. A profile that lists no services gives Google little to match.
What to do, in order.
Check how you appear
Search “physio” plus your town in a private window, then search your clinic’s exact name, and note what shows.
Match the profile to your setup
Own premises, shared room, home visits or several sites: set the profile type, address and service areas to match.
Set the category and services
Physiotherapist as the main category. List the conditions and services you treat in plain words.
Show your registration
Mention HCPC registration and any insurers you’re recognised by in your description and on your website.
Have it set up properly
The Local Search Fix fills in your profile, fixes key pages on your website and sets up review requests to every patient.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Local Search Fix £800
It sets your profile up to match how your clinic works, lists the conditions you treat and asks every patient for a review.
Look right when locals search for what you do.
- Foundation Plan £500 a month
It keeps your profile posted to each month and your website up to date as your services change.
Keep showing up locally, month after month.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
I rent a room in a gym. Can I have my own Google profile?
Possibly. Google’s guidelines allow separate businesses at the same address when they’re clearly distinct, for example with their own signage and hours. If you can’t meet that, a service-area profile may fit better.
Does HCPC registration help on Google?
It doesn’t change where you appear directly, but patients look for it. “Physiotherapist” is a protected title, so showing your registration helps people trust the profile they’ve found.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.