Why isn’t my nursery website getting enquiries?
Usually because it doesn’t answer what parents check before they visit: fees and sessions, which funded hours you offer, whether you have places, your opening hours and your latest Ofsted report. Put those on the site with real photos, and make booking a show-round the obvious next step.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Nurseries and childminders
- Problem
- Website not getting enquiries
- The fix
- Foundation Build, from £3,500
- Do it yourself?
- Yes, the first steps below
Why it happens to nurseries and childminders.
- Parents plan months ahead
- Many start looking long before they need a place and draw up a shortlist. If your site doesn’t give them enough to shortlist you, they don’t visit.
- Funded hours raise questions
- Parents want to know which government funded hours you take and how they work at your setting. If it’s unclear, they phone, or they pick a setting that explains it.
- Ofsted reporting has changed
- Since November 2025, settings inspected in England get a report card with a grade for each area instead of a single-word judgement, while others still show their older report. A link to your latest report, with the inspection date, saves confusion.
- The visit is the real decision
- Few parents choose a nursery without seeing it. A website that makes booking a visit hard loses them at the last step.
What to do, in order.
Answer the practical questions
Age range, opening hours, sessions, fees, what’s included, meals and what to bring.
Explain funded hours plainly
Say which funded hours you offer and for which ages, and link to the government’s childcare pages so parents can check what they’re eligible for.
Link to your Ofsted report
Link to your page on the Ofsted site, with the date of your last inspection.
Make visits easy to book
A form or booking link for a show-round, with the times you offer.
Rebuild if the site can’t do it
The Foundation Build is a new site for your setting, with your Google profile, review requests and enquiry forms set up.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Foundation Build from £3,500
A new site that answers parents’ questions on fees, sessions and funded hours, links to your Ofsted report and makes booking a visit easy.
Show up locally, look the part.
- Website Chat Assistant £1,800
It answers the evening questions about places, sessions and funded hours on your current site, then hands parents to you on WhatsApp.
Questions answered day and night, then passed to you on WhatsApp.
- Enquiry Page £800
One page built to book show-rounds, if the rest of your site is fine.
One page, built to get you enquiries.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Should we put fees on our website?
Parents usually want at least a guide. If fees vary by age and session, show a table or a starting price, and say what’s included. Unclear fees are a common reason parents phone rather than book a visit. See the guide to websites that don’t get enquiries.
Can you promise we’ll fill our places?
No. Nobody can honestly promise that. M1 makes your setting easier to find and your website easier to act on. The free Scorecard shows where enquiries might be slipping away.
What does a nursery website cost?
The Foundation Build starts from £3,500 and typically takes 3 to 4 weeks once the scope is agreed and content is received. The website cost estimator gives a rough figure for what you need.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.