Why is my law firm’s website not getting enquiries?
Often because it lumps every practice area onto one page, hides who does the work and gives no sense of cost, so someone searching “conveyancing solicitor” plus their town doesn’t find what they need. Give each practice area its own page with a named solicitor, your price and service information where it applies, and a short enquiry form.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Solicitors
- Problem
- Website not getting enquiries
- The fix
- Foundation Blueprint, £200
- Do it yourself?
- Yes, the first steps below
Why it happens to solicitors.
- People search the specialism
- Nobody searches “law firm”. They search “divorce solicitor” or “probate solicitor” and a town. A firm with one services page has little to match those searches.
- They want a named person
- Clients are about to share something personal. A page that shows who handles their kind of matter, with a photo and experience, gives them a reason to call you.
- Cost is the first worry
- For SRA-regulated firms, the SRA Transparency Rules require price and service information for certain services, such as residential conveyancing and uncontested probate. Clear, easy-to-find pricing pages also help visitors decide to get in touch.
- Forms that ask too little or too much
- A form that asks for a full account of the matter puts people off. One that asks nothing means your team rings back without knowing if you can act, or whether there’s a conflict.
What to do, in order.
Split out your practice areas
One page per area you want more of: conveyancing, wills and probate, family, employment. Say who it’s for and what happens first.
Name the people
Who handles each area, with a photo, their role and experience. People choose a person as much as a firm.
Make pricing easy to find
Link your price and service information from each relevant page, not just the footer. What it must contain is set by the SRA and decided by your firm.
Ask the right first questions
Matter type, the other party’s name if there is one, and the best time to call. Enough for a conflict check, and no more.
Get help where it fits
A Foundation Blueprint (£200) is a written diagnosis of why visitors aren’t getting in touch, and what to fix first. An Enquiry Page (£800) gives one practice area its own focused page. M1 builds what your firm specifies and gives no legal or regulatory advice.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Foundation Blueprint £200
A written diagnosis of why people who find your firm online don’t get in touch, and what to change first.
Find out what’s stopping people finding you and calling you, and what to fix first.
- Enquiry Page £800
One focused page for a single practice area, such as conveyancing or wills, with the words written for you and an enquiry form.
One page, built to get you enquiries.
- Enquiry Quiz £1,800
A few questions about the matter that point people to the right team and give you enough to run a conflict check.
A short quiz that gives visitors an answer, and gives you their details.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Which services need prices on a law firm website?
For SRA-regulated firms, the SRA Transparency Rules list services such as residential conveyancing, uncontested probate, some employment tribunal claims, some immigration work, motoring offences dealt with at a single hearing, and debt recovery and licensing work for businesses. The list and the details are on the SRA website. M1 doesn’t give legal or regulatory advice, so your firm confirms what applies.
Should a solicitor’s website have a chat assistant?
It can answer general questions, like opening hours, which areas you cover and how to book a first call, and pass people to your team on WhatsApp. It shouldn’t discuss anyone’s matter. See the Website Chat Assistant.
Does M1 make sure the site is compliant?
No. Your firm stays responsible for its own regulatory compliance, including what the site says. M1 builds and lays out the pages, badges and information your firm specifies.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.