Why is my accountancy website not getting enquiries?
Usually because it doesn’t answer the three things a small business owner checks first: who the accountants are, whether you work with businesses like theirs, and roughly what it costs. Add named people with their professional body, packages by client type with “from” prices, and a short enquiry form on every page.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
Not sure this is your biggest leak? Enquiry Leak Scorecard: 12 questions, about 3 minutes, no email needed.
- Industry
- Accountants and bookkeepers
- Problem
- Website not getting enquiries
- The fix
- Foundation Blueprint, £200
- Do it yourself?
- Yes, the first steps below
Why it happens to accountants and bookkeepers.
- They’re choosing who sees their finances
- A sole trader or company director is about to hand over bank statements and tax affairs. A site with no names, photos or professional body (ICAEW, ACCA, AAT, ICB or another) gives them no reason to trust you over the next practice.
- No sense of cost
- Many owners compare fixed monthly packages. If your site says only “contact us for a quote”, many assume you’re expensive and move on to a practice that shows a starting figure.
- One page for every kind of client
- A landlord, a new limited company and a VAT-registered builder want different things. A single services page doesn’t tell any of them you understand their situation.
- Seasonal searches with nowhere to land
- People search for help with Self Assessment before 31 January, or for Making Tax Digital for Income Tax, which started in April 2026 for sole traders and landlords with qualifying income over £50,000. A general home page rarely answers those searches.
What to do, in order.
Put your people on the site
Names, photos and each person’s qualification or professional body. Add your practice address and how long you’ve been running.
Show packages by client type
Sole trader, limited company, landlord, bookkeeping only. Say what each includes and give a “from” price if you can stand by it.
Build pages for the seasonal questions
A Self Assessment page for late filers in January and a Making Tax Digital page, written or checked by you, since M1 gives no tax advice.
Ask better first questions
Business type, rough turnover, whether they’re VAT registered and when their year ends. That lets you quote from the first reply.
Get help where it fits
A Foundation Blueprint (£200) is a written diagnosis of why visitors aren’t getting in touch, and what to fix first. An Enquiry Page (£800) gives one package, such as sole trader accounts, its own focused page.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Foundation Blueprint £200
It checks your practice website against how small business owners choose an accountant, and sets out what to change, in order.
Find out what’s stopping people finding you and calling you, and what to fix first.
- Enquiry Page £800
One page for your main package, with who it’s for, what’s included, a price guide and a short enquiry form.
One page, built to get you enquiries.
- Enquiry Quiz £1,800
A few questions about business type and turnover band that point people to the right package and send you their details.
A short quiz that gives visitors an answer, and gives you their details.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Should I show fixed fees or hourly rates?
That’s your call. Many small business owners find fixed monthly packages easier to compare, so showing “from” prices for your main packages often helps. If you work hourly, say how you estimate a job. See the guide to websites that don’t bring enquiries for the other common gaps.
Can M1 write our tax pages?
M1 can write and lay out pages about the services you offer, but not tax advice. Anything technical, like Making Tax Digital thresholds, is checked and approved by you before it goes live.
Do accountants need a Google Business Profile?
Yes, if you want to appear when people search “accountant near me”. Fill in your services and hours and ask clients for reviews after year end work. The glossary explains what a profile is.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.