How can a wedding business get more Google reviews?
Ask each couple at the moment they see the results, such as when the photo gallery is delivered or a few weeks after the day for venues and caterers, with a direct link to your Google review form. Every wedding is a one-off booking, so if that moment passes the couple rarely comes back to it.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
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- Industry
- Wedding businesses
- Problem
- Too few Google reviews
- The fix
- Local Search Fix, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to wedding businesses.
- One-off customers
- A couple books you once. There’s no next visit, so the review has to be asked for while the day is still fresh.
- Couples are busy afterwards
- The honeymoon, thank-you cards and name changes come first. A request sent the day after the wedding gets lost.
- Reviews spread across directories
- Hitched, Bridebook and other directories each hold reviews. Couples searching for a venue or supplier nearby see your Google reviews first, on Google Maps.
- Couples read for the details
- How you handled the rain, the timings and the nerves. Reviews that describe the day tell the next couple more than a star rating.
What to do, in order.
Save your review link
Copy the “ask for reviews” link from your Google Business Profile, ready to send.
Pick the moment for your trade
Photographers and videographers: with the gallery or film. Venues and caterers: two or three weeks after the day. Florists and cake makers: when the couple sends their photos.
Make it personal
Mention something from their day. Ask them to name the venue and the date, which helps couples searching for weddings there.
Ask every couple, and never pay for it
No discount on prints or the album for a review, and no asking only the couples you expect to be happy. Google bans both, and UK consumer law bans fake and hidden incentivised reviews.
Make it automatic
The Local Search Fix and Missed-Call Rescue both set up review requests to every couple, timed after the day.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Local Search Fix £800
It fills in your Google profile with your work and services, and sets up review requests to every couple after the wedding.
Look right when locals search for what you do.
- Missed-Call Rescue £800
It keeps every booking in one list and sends review requests at the time you choose, so no couple is forgotten after the season.
Missed calls get a text back, automatically.
- Growth Plan £1,000 a month
It keeps review requests running and handles review replies each month, alongside your follow-up system.
Keep enquiries turning into bookings.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Should I ask for reviews on Google or on wedding directories?
Both can help. Directory reviews help couples browsing there; Google reviews show on Maps and in search. Ask each couple for one review, and pick the place where most of your couples find you. The reviews guide covers the wording.
Can I offer a discount on the album for a review?
No. Google’s rules ban any reward for a review, and UK law bans hiding incentivised reviews. The CMA’s fake reviews guidance sets out the rules.
Can I copy my Hitched reviews onto Google?
No. Google reviews have to be left by the couple on Google. You can show directory reviews on your own website, within that site’s terms, and ask past couples to review you on Google as well.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
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