How can a locksmith get more Google reviews?
Text every customer a direct review link the morning after the job, when they’re calm and back inside, and ask everyone the same way. Reviews that name you and your town are one of the clearest signs to the next customer that you’re a real local locksmith, not a call centre.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
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- Industry
- Locksmiths
- Problem
- Too few Google reviews
- The fix
- Local Search Fix, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to locksmiths.
- Reviews are how customers spot the real ones
- With no licensing for locksmiths in the UK and warnings about rogue traders, people read reviews for signs of a genuine local person who charged what they said.
- The job happens at a bad moment
- A lockout at night or after a break-in isn’t the time to ask for a review. Once the customer is back inside and relieved, they forget.
- Rivals’ reviews may not be real
- Fake listings sometimes come with fake reviews. A steady run of genuine, detailed reviews is harder to fake and easier to trust.
- Planned work is slow to review
- Lock upgrades after moving house or for insurance are calm jobs, but without a prompt the customer rarely thinks of leaving a review.
What to do, in order.
Get your review link
Copy it from your Google Business Profile and save it in your phone for quick sending.
Ask the next morning
A short text: thanks, a mention of the job, and the link. The next morning is often better than straight after an emergency.
Ask every customer
Google doesn’t allow review gating, where you only ask people you think are happy. Ask everyone the same way.
Reply with detail
Thank people by name and mention the job and the area. It shows the next reader a real, local business.
Set up automatic requests
The Local Search Fix (£800) fills in your Google profile and sets up review requests that go to every customer after the job.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Local Search Fix £800
Your Google profile set up within Google’s rules, with review requests going to every customer the day after the job.
Look right when locals search for what you do.
- Missed-Call Rescue £800
Review requests go out automatically, alongside an instant text back for the calls you miss.
Missed calls get a text back, automatically.
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Before you decide.
Something else? Ask Sammy on WhatsApp.
What should I do about fake reviews on rival listings?
You can report reviews and listings that break Google’s rules. Focus mainly on your own: a steady run of honest, detailed reviews helps customers tell you apart.
Can I ask customers to mention the MLA?
No. Don’t tell customers what to write. If you’re MLA approved, show it on your website and Google profile instead, and let reviews speak for themselves.
How do I ask for a review?
Send one short message with the link, the day after the job. The guide to getting more Google reviews and the review request glossary entry explain the basics.
Keep reading.
Know what to fix. Then decide.
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