Why isn’t my dog grooming business showing on Google Maps?
Often your Google Business Profile isn’t verified, uses the wrong main category, or is set up wrongly for how you work: a mobile groomer should hide their address and list service areas, while a salon that owners visit should show its address. Fix the set-up, choose a pet grooming category as your main one and fill in your services and photos.
By Sammy Morgan, who runs M1 Studio in Chichester. Updated .
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- Industry
- Dog groomers
- Problem
- Not showing on Google Maps
- The fix
- Local Search Fix, £800
- Do it yourself?
- Yes, the first steps below
Why it happens to dog groomers.
- Mobile or salon, set up wrongly
- A mobile groomer showing a home address, or a salon hiding its address, confuses Google and can hold up verification.
- Home salons need a decision
- Many groomers work from a converted garage or garden room. If owners bring dogs to you, Google expects your address to show, so decide how you’ll appear before you set up the profile.
- Distance matters
- Google weighs how close you are to the person searching. A groomer on the edge of town may not show in the centre, however good the profile.
- Thin profiles
- No photos of finished dogs, no services listed and few recent reviews give Google little to go on.
What to do, in order.
Search like a customer
Search “dog groomer” plus a town you cover in a private window, then search your business name to check the profile is live.
Choose salon or service area
Show your address if owners come to you. Hide it and list your areas if you go to them.
Set the category and name
A pet grooming category as the main one, and your real business name with no extra keywords.
Add photos and services
Before and after photos, and each service you really offer: full grooms, puppy grooms, nail trims, hand stripping.
Get it done in one go
The Local Search Fix fills in your profile, fixes key pages on your website, adds schema markup and sets up review requests.
Where M1 can do it for you.
Fixed prices, or a fixed quote before any work starts. No VAT is charged. Any running costs are listed before you agree.
- Local Search Fix £800
It sets your profile up correctly as a salon or mobile service, with the right category, services, photos and review requests.
Look right when locals search for what you do.
- Foundation Plan £500 a month
It keeps the profile active with 4 Google posts a month and small website changes.
Keep showing up locally, month after month.
Want to check the rest of your business first? Take the free Scorecard: 12 questions, about 3 minutes.
Before you decide.
Something else? Ask Sammy on WhatsApp.
Do I have to show my home address?
Only if owners come to you. A mobile groomer can hide the address and list service areas instead; see service-area business in the glossary.
How long until I show up after fixing it?
There’s no fixed timeline, and nobody can promise a map position. Some changes show within days, others take weeks. The guide to not showing on Google covers what you can control.
What does the Local Search Fix cost?
It’s a fixed £800, paid half to start and half at launch. See what’s included.
Keep reading.
Know what to fix. Then decide.
Sammy writes down what’s holding your business back and what to fix first. The Foundation Blueprint is yours within 5 working days of your answers.
From £200No VAT, one payment through Stripe
Not ready yet? Take the free Scorecard, 3 minutes.